Thursday, June 17, 2010

Cataclysm for THE Cataclysm - PR synergy!


There's a lot of Cataclysm buzz flying around right now. Everyone wants to know one thing: When's the release date?

Most folks predict by the end of the year. Heck, there's even talk that we might have it by Blizzcon.

Gosh, I hope not. I, for one, appreciate hype over quality. I'm hoping for a slightly delayed release date.

Perk up your ears, Blizzard: I want to see Cataclysm drop on December 21, 2012.

Do I need to spell it out for you, Blizzard? Unless you've been living under a constipated hippopotamus, you know that the world is supposed to end on 12/21/2012.

And people believe it! Hey, they've got it on good authority - Mayans, the History Channel, New Age Gurus, self-proclaimed scientists and your local cult leaders have all voiced their support. I'm no Stompalina, but can you imagine the cross-promotion opportunities?

What's better than Mr. T shouting about "MOhawk, GAHNAEDS!" every six minutes while you're trying to watch Comedy Channel Presents? Mr. T shouting "Da SKY is FALLIN'!" that's what!

Visualize every major news network picking up the story - "The End might be coming next week, but millions of gamers around the world probably won't leave their mothers' basements to realize it..."

. . .

Of course, I suppose it IS a calculated risk. I'm not a Mayan History Channel producer local cult leader, but if a cataclysm DID occur during the Cataclysm launch, it might be the shortest video game debut in history.

Or at least until the Colonel Sanders guy reloads the Matrix again.

On the bright side, delaying Cataclysm that long might just give the developers enough time to put Path of the Titans back in. Just maybe.

Read my next post or John Cusack is gonna come sleep on your couch. Not cool, Grosse Point Blank John Cusack but awkward, boring Must Love Dogs John Cusack. He'll eat your chips. And drink your kool-aid.

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